How to Display Swatches in WooCommerce Product Pages
Learn how to replace default dropdowns with beautiful WooCommerce variation swatches. Display product variations as buttons, colors, images, or text labels using the WooCommerce swatches plugin.
Ever found yourself frustrated while selecting product variations from boring dropdowns on an online store? Yeah, me too. As a store owner, I realized how these dropdowns can slow down shoppers or even make them leave. That’s why I decided to enhance my WooCommerce product pages using WooCommerce variation swatches—and wow, what a difference it made!
With the help of WooCommerce swatches, I was able to turn basic dropdowns into stunning buttons, color palettes, image selectors, and text labels. In this article, I’ll walk you through how I did it and how you can do the same to improve your customers’ shopping experience and boost conversions.
Why Use WooCommerce Variation Swatches?
If you’re running an online store with products that come in different sizes, colors, or styles, you’ll want to make it as easy as possible for shoppers to choose the right variation.
Using WooCommerce variation swatches, you can replace the plain dropdowns with interactive buttons, colors, and images. Not only does this improve user experience, but it also makes your product pages look cleaner and more modern.
Benefits of Displaying Product Variations as Swatches
Here’s what I personally loved about switching to WooCommerce swatches:
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Better user experience (UX) – No more dropdowns to scroll through.
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Visually appealing – Color blocks and image buttons grab attention.
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Faster selection – A quick click is all it takes.
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Higher conversions – The easier it is to choose, the more likely people will buy.
Getting Started with Variation Swatches
To get started, I installed the plugin Variations as Radio Buttons for WooCommerce It’s super easy to set up, and right away, it allowed me to:
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Replace dropdowns with swatches
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Set global and product-level options
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Choose from text, image, or color formats
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Display variation swatches on both the shop and product pages
You don’t need any coding knowledge—just install the plugin, and it integrates beautifully with most themes.
Types of Swatches You Can Use
This plugin supports a wide range of swatch types:
1. Radio Buttons
Simple and clean. Display options like “Small,” “Medium,” “Large” in a button format.
2. Color Swatches
Let shoppers click on a color block instead of reading a name.
3. Image Swatches
Perfect for patterns or styles. Just upload an image to represent each variation.
4. Text Labels
Use text-based swatches for things like material type or model names.
Customizing Your Swatches
What I loved most is how flexible this plugin is. You can fully customize:
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Swatch size – Adjust height and width for both product and shop pages.
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Shape – Choose between round or square.
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Borders – Add borders or radius to match your branding.
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Tooltips – Add small hints for users hovering over a swatch.
Product-Level Customization
Want some products to have swatches while others don’t? No problem.
You can:
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Enable swatches on all products
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Exclude certain products
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Add custom swatches to specific items only
The plugin gives full control over how you want your variations to show.
Highlighting Product Variation Images
This is one of my favorite features.
You can display image-based radio buttons right below the product image on the shop page. When a user hovers or clicks, it even changes the main product image so they can preview the variation instantly—without leaving the page.
Managing Out-of-Stock Variations
Out-of-stock variations? Here’s what you can do:
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Hide them completely
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Cross them out
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Blur them to show they’re unavailable
I personally chose the blur option—it keeps the layout intact while letting customers know what’s out of stock.
Control Where Swatches Appear
I wanted to maintain a clean shop layout, so I chose to:
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Show swatches on the product page
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Keep the shop page less crowded
But the plugin lets you pick what works best for your store. You can even display different swatches on the shop and product pages.
Best Practices for WooCommerce Swatches
After testing and tweaking, here are a few tips from my experience:
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Use consistent colors and shapes
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Label swatches clearly with tooltips
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Avoid clutter – don’t overdo it on the shop page
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Keep out-of-stock options visible (but blurred) for transparency
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Test on mobile devices to ensure responsiveness
Frequently Asked Questions (FAQs)
Q1: What are WooCommerce variation swatches?
A: They’re clickable options like buttons, colors, images, or text labels that replace the dropdown menus for product variations.
Q2: How can I display WooCommerce variations as radio buttons?
A: Simply install the WooCommerce variation swatches plugin. It lets you convert dropdowns into customizable radio buttons and other swatch formats.
Q3: Can I customize the shape and size of WooCommerce variation swatches?
A: Absolutely. You can choose from square or round, set exact dimensions, and even apply custom borders or tooltips.
Q4: Will the WooCommerce variation swatches plugin work on both product and shop pages?
A: Yes! You can configure different settings for each page and tailor the display to your store's needs.
Final Thoughts
Adding WooCommerce variation swatches to my product pages totally changed how customers interact with my store. Instead of feeling frustrated with dropdowns, they now enjoy a smooth, intuitive shopping experience.
If you're running a WooCommerce store and want to boost conversions and engagement, I highly recommend using WooCommerce swatches. It’s a small change that delivers big results.
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